Increase Customer Engagement

Discover how e-commerce companies are using conversational ads to increase conversion rates and provide a higher engaging, participatory experience.

View Conversational Ad Playbook

Before

Before engaging with nativeMsg, this household name was struggling with conversion and gathering insight data on some of their largest media buys.

After

They worked with nativeMsg to identify a customer experience that would provide value to their customers and enable them to select the products to purchase right in the display advertisement.  This led to much happy customers yielding higher conversion rates and sales as the customers were able to filter products in ad without leaving the page.

Global Billion $ B2C Retailer
Senior Manager,
Digital Marketing

Underperforming ads to
a 18% conversion rate
in under 30 days.

Before

Before engaging with nativeMsg, the unmentioned company was struggling with conversion and gathering insight data on some of their largest media buys.

After

They worked with nativeMsg to identify a customer experience that would provide value to their customers and enable them to select the products to purchase right in the display advertisement.  This led to much happy customers yielding higher conversion rates and sales as the customers were able to filter products in ad without leaving the page.

Digital Communication Officer, Digital Marketing & Innovation

• E-commerce & innovation VPs, managers, and marketers who are trying to increase conversion rates and sales growth, but are struggling with the complex problem of conversion in today’s market.

• You are using numerous ad tech solutions that promise to solve the conversion problem but require a ton of investment in time & money along with complex integrations to realize mediocre results.

• You are tired of spending hours setting up campaigns to see minimal ROI with conversion rates not moving in the right direction.

• Your current vendors are not delivering on their promises and you suspect that some of your current ad metrics might be providing an inaccurate view of actual results.

• You are working with digital agencies who promise the impossible and require large budgets to solve your conversion problem and you are worried this will only make the digital agency lots of money - not you. 

• You have said “Let’s bring this in house” to try to solve the problem and were told that it would take too long or you are working with limited internal resources.

• You have to explain why ad spend did not convert and that money was wasted on another over priced agency or ad tech solution. 

• You are looking for a better, faster, easier way to hit your ROI targets and increase conversion rates, then you will want to keep watching.

Solving the customers' task at hand inside your ad gets them from point A to B while you have their attention.  This leads to higher conversion rates and more satisfied customers by moving the digital process closer to the consumer.

Building a single engaging UX used in multiple channels leads to a consistent user experience, larger audiences and increased sales.  Also, this saves a tremendous amount of time and money.

Engaging with your customer and capturing that direct data is priceless.  Data can then be used to predict future customer journeys, present special offers and create a more satisfying experience.  Know what your customer wants and present that journey to them before they ask.

Accomplished entrepreneurs, Michael Lamb and Brian Stafford, have made a career out of utilizing messaging to generate millions of dollars in revenue for many of the world's largest brands.  

In 2017, nativeMsg was founded to address opportunities in the growing area of conversational commerce and the rapidly changing messaging space.  As with most new ventures, clients exposed us to new ways of leveraging our platform, which is how Conversational Ads were born.  

A client specifically asked “Can you embed this Conversational Media into a digital display ad and could it be delivered programmatically? I bet the conversion would be much better than the results I am seeing now”. We always enjoy a good challenge and we set out to see what could be done. 

We decided to build a prototype and run a series of experiments to engage customers in advertisements to see if higher conversion rates were a real possibility. These Conversational Ads blew away our initial expectations with some clients seeing average conversion rates of 18% inside existing programmatic ad delivery platforms. No new vendors or technology was needed.

We stumbled upon a secret to increasing conversion rates and now we are dedicated to getting this solution in the hands of B2C e-commerce marketers everywhere.

Michael Lamb
President / Co-founder

Brian Stafford

CEO / Co-founder

Create engaging interactive Conversational Ads.

Old Way

Before, when you wanted to increase conversion rates, you would have to create lots of static ads, monitor each channel and landing page to see how customers are engaging with your ads.

New Way

But now, you can use nativeMsg to build Conversational Ad experiences that create an engaging customer experience and increase conversions while you have their attention.

Old Result

You measure impressions, click-throughs and conversions guessing what the consumers was thinking and why drop-off is happening. You need to test many creatives and different variants to optimize your funnel.

New Result

When your audience is engaged they are participating in your company/brand experience. Interactive Conversational Ads provide opportunities for higher in ad engagement. This level of engagement translates into relationship and trust building that many companies are looking for right now.

Engaging, interactive ads produce higher conversion rates by creating in ad engagement of ~ 18 seconds.

Potential customers are looking to get from A to B in the channel of their choice as quickly as possible. If you can satisfy the customer, while you have their attention, you can increase engagement which delivers a higher conversion. Most customers don’t want to leave where they are browsing and dive into your site. They want to hold their place and fulfill their curiosity with your brand.

$1Billion B2C E-commerce Retailer achieved an 18 second engagement rate
running Conversational Ads.

Old Way

Before, you would have to work with multiple vendors to set up your purchase funnel creating a complex and costly Frankenstein stack of solutions.

New Way

But now, you can consolidate the purchase funnel in a Conversational Ad with the ability to locate & discover new products, provide product specific rich media and the ability for the user to add an item to their shopping cart directly in the ad.

Old Result

Having too many steps in your purchase funnel - from ad to shopping cart - greatly reduces conversions.

New Result

Consumers gravitate towards easy & intuitive purchasing experiences to save themselves time along with avoiding the headache of having to wait to get from A to B. With attention spans decreasing, the ability to deliver a unique engaging, interactive experience that drives results in real time is a game changer.

Conversational Ads Remove Friction and Lead to Higher Conversion

Conversational Ads are designed to streamline the discovery and sale of merchandise across display, social and messaging channels to dramatically increase conversions.

UNICEF recorded a 70% goal achievement rate utilizing a Conversational Interface.

Old Way

Before, when you wanted to deploy ads in multiple channels, you would have to use multiple platforms to create customer experiences in different channels (Messenger, Twitter, SMS/MMS/RCS, Ads, etc.). 

New Way

But now, you can use nativeMsg to create interactive branded ads that work across many messaging, social, ad channels and landing pages without all the time and cost associated with current solutions.

Old Result

It is time consuming to manage multiple platforms, credentials and an agency or in-house designer to create channel specific ads. This process is slow and requires multiple individuals to manage the ad creation and deployment process.

New Result

Conversational Ads for multiple channels, managed on one platform, lead to much less effort, cost and headache than existing fragmented channel solutions.

Using a Platform to Deploy Conversational Ads Across Multiple Channels Saves Time and $$$.

By creating one Conversational Ad that can be used in multiple channels you have the ability to take the same experience used in a successful Conversational Ad display campaign and with a few clicks have that campaign running across multiple messaging and social channels.

5X Faster and Cheaper to Deploy Conversational Ads in
One Platform vs Many Platforms

Old Way

Before, when you wanted data about your audiences buying habits, you had to purchase 2nd and/or 3rd party data to better understand your audience or send out digital surveys asking customers what they think about your products and company. 

New Way

But now, you can use the nativeMsg platform to capture real-time data and insights along with opinions and desires of your audience while they are engaging with your Conversational Ads.

Old Result

Poor user experience based upon stereotypes of your customers. Consumers are looking for personalized experiences not generalized or stereotypical experiences.

New Result

Being able to capture how your customer is interacting with your Conversational Ad provides a view into deeper analytical data and insights about your customers wants and needs.

See the questions they are asking, the paths they are taking and the types of products they are searching for. 

Better Data Leads to More Personalized Audience Experiences

By capturing Zero and 1st party data along with all in ad activity you can create a much more engaging personalized experience for your audience. This data provides in-ad activity tied to your media buy which allows you to better understand your audience demographics, likes and dislikes, preferences and many other data points.

90% of consumers are willing to share their behavioral data if additional benefits
are provided that make shopping cheaper or easier.

- https://smarterhq.com/privacy-report

This creates more funnel drop-off points ultimately leading to lower conversions.

It is more expensive, requires complex integrations and is much more time consuming to use multiple technologies.

Option 1 is cobbling together multiple technologies/touchpoints and requiring the user to move through each touchpoint, however: 

Your data is not aggregated making effective customer insights nearly impossible to discover.

Your audience is forced to go through purchase funnels based on outdated ad and landing page restrictions.

Get one seamless engaging conversational ad unit

Created in 1/10 of time

Or, you can work with nativeMsg and use Conversational Ads that deliver increased engagement and conversions built in a 1/10th of the time for a 1/10th of the cost.

At 1/10th of the cost

nativeMsg allows e-commerce companies to enable conversations in many messaging and ad channels.  These conversations create engagements and produce interactions and 1st party data.  This data is used by nativeMsg to make conversations smarter and increase results.  Higher engagement results in higher conversion rates, which generates revenue.

are trying to increase conversion rates and sales growth, but are struggling with the complex problem of conversion in today’s market.  You are using numerous ad tech solutions that promise to solve the conversion problem but require a ton of investment in time & money along with complex integrations to realize mediocre results.  You are tired of spending hours setting up campaigns to see minimal ROI with conversion rates not moving in the right direction.

Through text and AI conversations, you can deliver an experience that outpaces your customer’s expectations, making them more engaged and loyal to your brand.

Conversational Ads produced an 11% conversion rate for a billion dollar retailer.

Retailers have seen a 400% increase in CTR compared to other programmatic ad buys.

Retail sales from chatbot-based interactions are forecast to almost double every year to $112 billion by 2023 from $7.3 billion this year, per an estimate by Juniper Research.

Consumer’s attention spans are short and their expectations high. 82% of customers rate an immediate response (30 minutes or less) as very important when they have marketing or sales questions. (source HubSpot research). And 64% of consumers rate customer experience above price. (source: iperceptions)

Next-gen messaging offers rich experiences with high-resolution images, video, and GIFs in any color.

Customer’s experience conversations with brand colors, brand logos and a branded personal touch.

Test & track conversations and keywords. Make smarter business decisions with the ability to view popular paths, products, and prime times.

Can a user purchase a product in a Conversational Ad?

Yes, but it is dependent upon a number of factors including: capabilities of the channel, device the Conversational Ad is being viewed on and payment options setup by the merchant.

Can I connect to my CRM platform to pull in existing data?

Yes, using our API data can be exported or imported from any 3rd party platform including an existing CRM platform.

Can I customize the Conversational Ads at any point in time?

Yes, you have full control to modify your Conversational Ads while they are in-market. The content is dynamic so it is updated in real-time and a new UX can be deployed instantaneously.

Can I see the path that users are taking while engaging with the Conversational ad?

Yes, all activity is available in your account along with all data collected.

Can I see these analytics in real-time?

Yes, you can see the usage of your ads in real-time. See who is interacting, the paths they are taking and make adjustments in real-time t increase the effectiveness of your Conversational Ad.

Can I use existing creative assets when developing these new Conversational Ads?

Yes, existing assets can be re-used to create the look and feel of the ad unit including background colors and images, text colors/fonts and company colors. Also, rich media including videos, emojis and animation can be used.

Do I have to change the way I buy or deploy advertising campaigns?

No, we provide the creative and tag or URL for the Conversational Ad experience. This includes paid social and display along with options for organic placement as well.

Do I own all of the data collected?

All data collected is owned by the client and we do not resell or otherwise distribute any of the data. All data is accessible in your account and can be exported in PDF or excel format. Our API can also be used to pass the data to any 3rd-party platform.

How do I know it will work across the different channels?

When developing the ad unit there are prompts displayed that tell you which functionality and media are available across the different channels. There is also an option to test the ad to see look and feel in the platform along with the ability to preview a landing page option.

How do I track Conversational Ad metrics?

Depending on the metric, there are many different ways to track effectiveness of the Conversational Ads including click-throughs, actions completed and product purchases.

How do you connect to different channels?

It is as easy as pressing the connect button and entering your credentials. We take care of the rest. Some channels do require a little more setup that cannot be automated.

How do you deliver a consistent customer experience across channels?

The customer experience is developed using a proprietary method that enables integration for multiple channels seamlessly without the need to build a unique customer experience for each channel.

How does this data differ from my current campaign stats?

Your current campaign stats are probably just tracking how many times the ad was served and how many people clicked on it - click-through rate. This is good basic data from a high-level, but so much more is possible with our Conversational Ads. You get valuable insights into each interaction that you cannot get anywhere else. Even if a user does not click-through the Conversational Ad you are still capturing valuable data.

How easy is it to create these personalized audience experiences?

When capturing any in-ad activity, all data is associated with a human profile. This data can then be used to personalize future experiences for this human or to optimize the Conversational Ad for similar audiences.

What happens if a feature isn't supported on a certain channel?

This is where the intelligence of our platform starts to show value. We will prompt you with a warning and then provide an alternative experience using only supported features for that channel.

How do you deliver a consistent customer experience across channels?

The customer experience is developed using a proprietary method that enables integration for multiple channels seamlessly without the need to build a unique customer experience for each channel.

How does this data differ from my current campaign stats?

Your current campaign stats are probably just tracking how many times the ad was served and how many people clicked on it - click-through rate. This is good basic data from a high-level, but so much more is possible with our Conversational Ads. You get valuable insights into each interaction that you cannot get anywhere else. Even if a user does not click-through the Conversational Ad you are still capturing valuable data.

How easy is it to create these personalized audience experiences?

When capturing any in-ad activity, all data is associated with a human profile. This data can then be used to personalize future experiences for this human or to optimize the Conversational Ad for similar audiences.

What happens if a feature isn't supported on a certain channel?

This is where the intelligence of our platform starts to show value. We will prompt you with a warning and then provide an alternative experience using only supported features for that channel.

What types of data can I collect?

Many different types of data can be collected. Every time a user touches the Conversational Ad unit we are capturing that activity and the specific path the user is embarking on.

Where can I access all of this data?

nativeMsg makes it very easy to access this 1st party data in your account or you can pipe this data into your technology stack via our APIs.

Who builds these Conversational Ads?

We have many e-commerce templates to get you started. We can assist you with creating your first set of Conversational Ads, provide training or you can do it yourself. It really depends how you like to work.

This sounds great, but I don't have the budget right now.

We understand any new technology will require additional spend or reallocation of dollars and resources. We know that the proof is in the results. With our 60 day money back guarantee, there is zero risk to get started. Talk with your account rep to see how we can get you started on our platform today. We believe the results will speak for themselves.

Who is this $1B retailer you keep referencing? 

We are under a strict legal agreement and cannot reveal the brand. We can say that they are a very well known consumer brand and are 1 of 2 market leaders in a major retail segment.

Can you really achieve 18% conversion rates?

We have achieved this for our customers. In the end, it really depends on what moves the needle for your business. Maybe a 6% conversion rate is a big win or maybe it is 34%. You can use our Conversion Calculator to estimate your ROAS using Conversational Ads.

Does this require me to add anything to my marketing stack?

No, we are a dynamic creative that gets inserted into your current marketing processes. We can integrate into your other tools in your stack to allow for greater personalization, data warehousing and targeting.

I only advertise on social media, will this work for me?

Yes, our conversational ads are assigned a unique URL and can be displayed in the in-app browser on all social media platforms. This means you can take your existing static ad and have it open up a full dynamic conversational experience without leaving the Social Media platform. This increases engagement inside your social media advertisements and allows you to control the experience and capture valuable insights on your audience.

Can our ads be distributed through my DSP(Demand-side platform)?

Yes, many of our current clients are integrating Conversational Ads into their current media buys. The tag is created when the Conversational Ad has been set up making it very simple to cut and paste right from your account. Any existing tracking tags can then be included with your Conversational Ad tag. We then host and deliver your Conversational Ad. We have tested our ads with many of the largest DSPs. If you have a question about a particular DSP you can email us at support@nativemsg.com.

I have a large text messaging list, can I use it there?

Yes, you can include a link to the Conversational Ad experience using your current text messaging vendor (our platform supports SMS/MMS and RCS). This is a great way to include a dynamic experience in a channel made up of mostly text and emojis. This is similar to the next generation of the SMS called RCS (Rich Communication Services).

I have tried everything under the sun and cannot increase my conversion more than 1%, is this really going to work for me?

Our results are showing consumers like to engage with a brand to learn, discover and emotionally invest in that brand before purchase. Conversational Ads allow you to put your best foot forward and have an automated conversation with your audience during their initial experience with your brand. The canvas is empty and you can create a branded, personalized experience that will drive higher conversions unlike your other mechanisms. You will see higher results just based on the simple fact that Conversational Ads increase ad engagement.

My currents ads are working just fine. I don't need this.  

We are sure you have spent a great deal of time perfecting your ads and seeing good results. But, with the advancements in technology and the ad ecosystem, you can be achieving greater results. You need to justify the ROI in your own head, but our bet is the ROI of Conversational Ads will be worth the effort. Also, as these ads become more popular, your audience will expect to engage with your brand in this manner. Static ads will not meet your audiences' criteria in the future.

This seems very complicated, I don't even know where to start.

Conversational Ads are the newest form of business-to-consumer communication. With any new technology, you will have to get up to speed, but we have made this so simple for you. We provide you with templates, best practices, account managers and support staff to get you started and self-sufficient. Our job is to handle the technology so you can concentrate on increasing conversions.

This seems expensive compared to other ad creatives.

First, with our 60 day money back guarantee, you have zero risk to get started and unleash the power of Conversational Ads. Yes, it might seem more expensive than than the current tool you are using to create ads, but that comparison is not comparing apples to apples. You are moving many parts of your funnel and many channel management tools into one provider. Conversational Ads are robust, intelligent and most importantly they will provide a larger return on investment in the end. Conversations are the future of any business-to-consumer relationship and creating Conversational Ads that are more interactive and engaging will pay large dividends to your bottomline.

I don't have time to implement a new platform right now.

nativeMsg is designed to be modular so that you can start with minimal effort and grow from there. You can add the most powerful parts of our technology to your marketing initiatives in minutes and see benefits just as fast. We provide templates, getting started tutorials and design themes to get you off the ground and moving as quickly as possible. Also, the first 10 new customers each month receive a fully designed ad for FREE.

We don't have the resources, can you help?

Absolutely. We can get you started and work with you to get your first Conversational Ad(s) launched. We have many templates and pre-designed themes to get you started and using Conversational Ads in as little as a day. Depending on the complexity and possible integrations, we can work with you to figure out the best strategy to get started with Conversational Ads.

Are there any long term contracts?

nativeMsg offers many different options for getting started with Conversational Ads along with our full 60 day money back guarantee. You will see additional savings by agreeing to an annual contract, but it is not required. New technology from a new solution provider in the marketing space, we get it. We want to prove the results to you and eliminate any questions regarding terms and conditions.

How do I justify this cost to my boss?

This is a question we get a lot. The ROI and money back guarantee should speak for themselves. You can use our Conversion Calculator to estimate your ROAS using the nativeMsg platform. If you don't achieve the results you are looking for within 60 days, then you have lost nothing.

Do I need to use my existing Content server?

No, you can develop, design and host your Conversational Ad all from your nativeMsg account. This eliminates the need for many other services and platforms you are currently using to develop and run your ad campaigns

Do I need to handle my own media buy?

Most clients we talk to are already doing their own media buys. If you require assistance or would like to have the media buy included with the Conversational Ad campaigns, you can discuss this with your Account Rep to see what options are available. Media Buys are not included in the 60 day money back guarantee.

Can I have live agents interact with users in my Conversational Ads?

Yes - live agents can interact with users while they are engaging with your Conversational Ads. The live agents can use existing platforms or the nativeMsg platform can be used to manage those interactions.

Are there size restrictions for the Conversational Ads?

There are no size limitations for Conversational Ads. Conversational Ads can be created and deployed in many different sizes. The size will depend on the channel and the use case. Common sizes for Conversational Ads are 300x600, 970x250, 300x250, 336x280 and many other sizes.

Can I create a Conversational Ad to be used for multiple sizes?

Yes your Conversational Ads can be deployed in many different sizes and channels. This makes it very easy to deploy ads everywhere.

Can I include links to videos in my ads?

Yes links from YouTube, Vimeo or other video platforms can be easily integrated into your Conversational Ads.

How do I know a user has interacted with my Conversational Ad?

When Conversational Ads are being displayed a user can interact with the ad by clicking on buttons or quick replies. A user can also enter text when promoted for additional information. When the user clicks or enters text the nativeMsg platform is tracking this activity so we know what interactions are happening in the Conversational Ad.

What are the exact terms of the guarantee?

We want to make this simple for you. If within 60 days of signing up, you ask to cancel your service we will refund 100% of your money. This will not include any extra services like custom development or short code messaging, but we will make this crystal clear. We believe in our technology and if it is not showing a positive ROI for your business, you can have your money back. No strings attached.

What is the difference between Zero and First Data?

The difference is where the data is coming from and how it is used. Zero party data is data that consumers share with you and is typically used to enhance ad campaigns, improve personalization and build stronger relationships & loyalty. 1st party data is data that is collected by using a tracking pixel and is typically used for remarketing, forecasting trends and creating highly personalized customer experiences.

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